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Minimum Viable Product – Letting Software Customers Help You Profit

Minimum Viable Product

Avoid the traps many teams who have never delivered a software product in a truly agile fashion encounter when delivering a minimum viable product.

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In the fast-paced world of technology, the concept of a Minimum Viable Product (MVP) has become a cornerstone in software development and startup culture. Understanding and effectively implementing an MVP can be a game-changer for your product development strategy.

Understanding the Minimum Viable Product

A Minimum Viable Product is the simplest form of your product that still delivers your core value proposition. It’s about validating your business idea with minimal resources, allowing you to test hypotheses, gather user feedback, and iterate quickly. This lean approach is beneficial for both startups and established companies venturing into new products or markets.

Validating Your Business Model with a Minimum Viable Product

Introducing a new product, particularly in a startup, involves validating every aspect of your business model. This includes your target market, distribution channels, pricing strategy, and overall business model. For digital products, determining the most effective way to reach your audience is crucial, whether through Facebook ads, Google AdWords, or other channels.

Budgeting for Minimum Viable Product Development

Budgeting for Minimum Viable Product development is a common challenge. It’s important to focus on delivering value and being prepared to adapt based on customer feedback, rather than designing a ‘perfect’ product upfront. Allocate a monthly budget for product development, focusing on delivering value and being prepared to adapt based on customer feedback.

Choosing the Right Technology for a Minimum Viable Product

Select lean technologies that allow you to validate your ideas quickly. For example, using a platform like WordPress can help launch a basic version of your product without significant time and resource investment. This enables you to test your core value proposition efficiently.

Delivering Core Value and Delightful Features

Your Minimum Viable Product should focus on delivering the core value of your product and include one or two features that delight your customers. These features should be innovative, attractive, and inexpensive and quick to develop. The goal is to validate the core concept before expanding further.

Adapting Based on Customer Feedback

Be ready to adapt your product based on customer feedback. Significant changes might be necessary after initial user testing. Continually refine your product based on real user data and feedback.

Flexibility in Product Development

Flexibility and adaptability are key in developing a Minimum Viable Product. Be open to change and ready to pivot based on customer needs and feedback.


Embracing a Minimum Viable Product is about adopting a mindset of continuous learning and adaptation. Focus on your core value proposition, be budget-savvy, and ready to iterate based on customer feedback to develop a product that meets and exceeds market expectations.

Additional Resources and Further Reading

For more insights on lean software development and agile methodologies, read these other articles here:

For an in-depth understanding of the business model canvas, a crucial tool in MVP development, check out Alex Osterwalder’s work.

To delve deeper into the concept of MVP and its role in startup success, consider reading Eric Ries’ “The Lean Startup”, a seminal book that has shaped modern entrepreneurial approaches.

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On YouTube and all major podcast networks, Jayme shares teamwork and leadership strategies, guidelines for healthy company culture, and stories about real projects so you can have a sustainable career in the software industry.

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Jayme Edwards

A family man and veteran of nearly 40 software projects, Jayme experienced many wins and losses over his career as an architect and consultant.

Now he's coaching software developers, managers, and business owners to overcome challenges in the IT industry - so they keep growing.